Ashley Galina Dudarenok

Ashley is the world’s #1 China marketing blogger at and runs Asia’s #1 entrepreneurship vlog at She is fluent in Mandarin, Russian, German and English, and has over 12 years of professional experience in mainland China and Hong Kong.

  • She’s also a  member of Alibaba’s Global Influencer Entourage and works directly with a Tencent core founder
  • Serial entrepreneur and the founder of several startups, including social media agency and resources & training company
  • Bestselling author of Unlocking the World’s Largest E-Market, the #1 book about social media marketing in China and a #1 Amazon bestseller in 2 categories
  • Professional speaker and workshop facilitator, who specialises in topics such as Female Entrepreneurship, Social Media Marketing, Personal Branding, and Marketing in China
  • Vlogger, podcaster and media contributor who interviews top thought leaders from across Asia about entrepreneurship, marketing and tech
  • A writer who has written for and been featured in China Daily, Forbes, CNBC, Huffington Post and more

In 2017 alone, Ashley spoke at 58 events across Asia, Europe, and the Middle East. She has also written for and been featured in China Daily, Forbes, CNBC, Huffington Post, SCMP, Technode, Asia Times, and many others.


  • Knowledgeable
  • Fun & Lively
  • Engaging
  • Practical

What Our Clients Are Saying

Ashley gives both nuanced insights and practical recommendations for companies seeking success in penetrating China’s complex market.

Fredda McDonald

Managing Director, World 50

Ashley brings a wealth of information that I didn’t know about China’s digital landscape or channels – that the channels to reach out to Chinese consumers are more than Weibo and Wechat. She seems to have boundless energy!

Isabel Ho

Senior Marketing Executive, Marketing magazine

ChoZan’s Chinese Social Media Navigators are extremely comprehensive and well constructed. China-based agencies and brands tasked with managing social accounts will be greatly interested in the case studies and best practices featured on the navigators.

Chris Baker

Managing Director, Totem

I’m really impressed with the content, and how ChoZan has been structured in such an accessible manner for learning and actionable insight. Looks like it will be a solid resource for China marketing managers.

Zaheer Nooruddin

Head of Digital Transformation, Shiseido

I love Ashley’s positive high energy. When Ashley speaks, there is a fountain of knowledge and passion about the world of China digital marketing that is important to my company. I have learnt so much from Ashley; plenty of insights and useful advice I can immediately apply to marketing our events in China and grow revenue.

Jamie Lee

Regional Marketing Director, Lighthouse Independent Media

ChoZan is awesome! I’m very impressed by the “Content Ideas Ready For Use” section in ChoZan Navigators. They are very insightful, and I can tell that the ChoZan team has put a lot of effort into analysing Chinese social media content. Also, ChoZan offers detailed information regarding some practical digital tools; it is a great work!

Zhimin Han

Consumer Insights, Resonance China

What a great presentation! Ashley broke all the records in terms of audience engagement in history of our conference.

Terry Ng

Startup Launchpad HK

Be In The Know About Digital Marketing In China

Get up to date with the latest trends and best practices with this collection of vlogs and articles by Ashley:

Ashley Talks Supercut Episode 1 features a day in my life.

16 min

Six Common Mistakes that Brands Make on Social Media

7.05 min

Misconceptions about WeChat and Weibo

1 min 42 sec

Entry Strategies for Cross Border E-commerce

10 min 46 Sec

Why China and Asia are The Future

In recent years, Asia has become a hotspot for business investment and technology innovation. Impressive developments in emerging Asian economies have attracted a lot of attention across the globe. As of October 2017, the average GDP growth in ASEAN...

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China leaps into the brave new world of ‘New Retail’

The fusion of the online and the offline world is being transformed by social media, gaming and state-of-the-art technology Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11...

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