Ashley Galina Dudarenok
Founder ChoZan & Alarice
China marketing expert, best selling author & professional speaker
Know more about Ashley:
- World’s #1 China marketing vlogger: www.youtube.com/c/AshleyTalksChina.
- Over 12 years of professional experience in mainland China and Hong Kong
- A member of Alibaba’s Global Influencer Entourage
- Works directly with a Tencent core founder
- Fluent in Mandarin, Russian, German and English
- Written for and featured in China Daily, Forbes, CNBC, Huffington Post, SCMP, Technode, Asia Times and more
- Author of two #1 International Amazon bestsellers about marketing in China: “Unlocking the World’s Largest E-Market: a Guide to Selling on Chinese Social Media” and “Digital China: Working with Bloggers, Influencers and KOLs”.
For the last 7 years, Ashley has worked with more than 300 brands and organisations from 50+ countries, helping them enter China right and go through digital transformation.
- Fun and Lively
What The Attendees Are Saying
"Good sharing of channels, how to reach to Chinese audience and tracking efficiency"
Chief Marketing Officer
AirAsia BIG Loyalty
"Ashley has great understanding of China social media insights and also Chinese consumers’ behaviour on social media"
"Very good training to understand the current trends in China which would help the team. The workshop has also opened my mind to think of more ideas."
Senior Manager Group Branding
"I was inspired and impressed by Ashley on the potential and opportunities in China Market. I thought I knew a lot about the market, but Ashley shared even more that I never knew!"
Senior Executive Social Media
"Awesome workshop! Resourceful and useful insights from Ashley. Learned a lot that would benefit my work. Useful ideas and recommendations – definitely going to share with my China team!"
Assistant Manager Digital Marketing
"It was a great learning experience from Ashley given her knowledge and exposure in China and other countries. Truly a good eye opener to China / Chinese culture and its amazing technology, especially on their social media. You can do almost everything through Wechat and Weibo. Ashley is also a great facilitator!"
Manager Group Branding & Communications
"It was excellent throughout - intense learning. Good interactions, great vibes, fantastic energy from the workshop. I definitely gained so many insights on China that are very actionable! "
Saatchi and Saatchi
"The workshop was informatively and immensely useful and relevant."
"Ashley has made understanding the China digital landscape as simple and clear as possible. Topline dissection of each medium & how to plan campaigns are highly useful. Extensive knowledge provided - only challenge is to pick what's relevant for execution."
"The trainer is very knowledgeable and shares her real-life experiences. She is lively and engaging which makes the workshop rather interesting."
Angeline Germaine Kwek
"Useful workshop providing new information which can be shared with HQ PR team to improve social media and its approach. Really good trainer knowing her subject."
RIU Hotels and Resorts
"The Workshop has enlightened me on China marketing especially in the area of Wechat and Weibo which we are not familiar with."
Science Centre Singapore
"Good content shared. Clear and knowledgeable speaker with good energy. Good examples shared during the slides."
Be In The Know About Digital Marketing In China
Get up to date with the latest trends and best practices with this collection of vlogs and articles by Ashley:
Ashley Talks Supercut Episode 1 features a day in my life.
Six Common Mistakes that Brands Make on Social Media
Misconceptions about WeChat and Weibo
1 min 42 sec
Entry Strategies for Cross Border E-commerce
10 min 46 Sec
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly...read more
At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new manufacturing, new technology and new energy with new retail at the center. Alibaba wants to use...read more
In recent years, Asia has become a hotspot for business investment and technology innovation. Impressive developments in emerging Asian economies have attracted a lot of attention across the globe. As of October 2017, the average GDP growth in ASEAN...read more
ALIBABA founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and offline retail, and use adequate information and Big Data technology to enhance customers’ shopping experience....read more
The fusion of the online and the offline world is being transformed by social media, gaming and state-of-the-art technology Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11...read more
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017. Tencent’s WeChat Pay and Alibaba affiliate Ant Financial’s...read more