Malaysia Workshop Details

9 – 10 August 2018

The Malaysia Workshop is over. Please head over to Singapore Workshop to register for the 6-7 Sept Event.

  • Malaysia Workshop Pricing Table

  • Register Date
  • Maximum Saving
  • Group Discount
  • 2 full-day access pass
  • Breakfast, Lunch, Tea Time
  • eCertificate of Participation
  • Workshop materials
  • VIP Pass Privileges
  • Priority check-in
  • Reserved seating
  • Guaranteed supervision
  • Interaction with Trainer
  • Autographed Book
  • Photo session with speaker

Malaysia 2 Day Workshop Details

9 – 10 August, 2018 . (9am – 4.30pm) . New World Petaling Jaya Malaysia

Malaysia Workshop Day 1 Details
WORKSHOP DAY 1 (MALAYSIA)
0830 Registration and morning refreshments
0850 Welcome note
0900 Speed networking / 15 minutes for delegates to get to know each other
0915 China Market, Consumers & Digital Trends

Overview of the China Market

Modern Chinese consumers overview (1st, 2nd and 3rd tier cities)

Most desired product categories and reasons behind it

Overview of China’s marketing & sales channels

Group Activity: understanding China

1100 Morning break
1115 WeChat – A 360° Understanding of China’s Most Powerful Social Media

Overview of WeChat: messaging, groups, official accounts and payments

Driving followers to your WeChat

How to launch effective WeChat campaigns and what kind of content works

WeChat advertising options

Introduction to the WeChat mini programs

Cases and best practices from B2C and B2B industries

1300 Networking lunch
1415 Weibo – Winning on Weibo

Overview of Weibo for marketing

Weibo customization

Developing a solid content strategy: the 4-1-1 rule

Followers acquisition and development

Weibo’s newest features and future of the platform

Cases and best practices from B2C and B2B industries

Q&A with Ashley

1600 Project Discussions, Day 1 Summary and Final Q&A with Ashley.
Malaysia Workshop Day 2 Details
WORKSHOP DAY 2 (MALAYSIA)
0830 Registration and morning refreshments
0900 Summary of Day 1 + Day 2 Intro
0915 Social Media Campaigns And Chinese Key Opinion Leaders (KOLs) – How To Run Effective SMM Campaigns

Strategise your campaign, set realistic budgets and KPIs

WeChat & Weibo campaign rules to watch out for

Three types of campaigns that work on Chinese social media

Step-by-step guide to launch an effective campaign

Overview of KOL industry in China: four types of Chinese KOLs

Find and audit your KOLs before promotion

How and how much will you pay

5 steps to an effective KOL promotion

Group Activity: Becoming the campaign guru and KOL master

1100 Break
1115 How to reach and attract the Chinese tourist in Malaysia

Chinese tourist industry overview for marketers

Modern Chinese tourists: what do they want and how to sell it to them

Best way to market to travelling Chinese: KOLs, cross border ads, WOM

Is your shop ready: three things you can do now to double your sales from the Chinese tourists

Group Activity: create your own China tourist strategy

1300 Networking lunch
1400 What’s next in China’s digital space

Looking beyond Weibo and WeChat

Introduction to short video, forums and live streaming industry in China

How to win on MiaoPai & Yizhibo

Cheaper alternative to major platforms: Douyin, Yinke, Bilibili & Danmu

How to leverage the boom: China’s hottest Toutiao and Kuaishou

B2B marketing in China: discover Zhihu, Douban and Baidu Zhidao

Group Activity: experience the difference

How technology is setting a new reality in China and the world

Overview of Alibaba’s New Retail, JD’s Unbounded Retail and Tencent’s Smart Retail

Three trends you can’t miss: retail as entertainment, unified channel, gamification

The future is now: pop-up stores, LST retail integrated, merging social media & retail

Cases and best practices from B2C and B2B industries

1530 Fireside Chat & Project Discussion

How to decide objectives and KPIs, set budget and calculate ROI for China

Review and discuss one real case/project from the audience

1630 Day 2 Summary and Final Q&A

Bring your team to enjoy additional discounts. Only 15 seats left!

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New World Petaling Jaya malaysia

Gallery 2, Level 3
New World Petaling Jaya Hotel
Paradigm, 1 Jalan SS7/26A, Kelana Jaya
47301 Petaling Jaya
Selangor Darul Ehsan
Malaysia

 

For those attending the workshop, please proceed to:

Gallery 2, Level 3
New World Petaling Jaya Hotel
Paradigm, 1 Jalan SS7/26A, Kelana Jaya
47301 Petaling Jaya
Selangor Darul Ehsan
Malaysia

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