Malaysia Masterclass Details
Berjaya Times Square Hotel, Kuala Lumpur
24 – 25 June 2019 (Sold out!)
Do you know that Malaysia is one of the fastest-growing exporters to China on cross-border platforms? So if you want to grow your business, this is just the right time to jump on the bandwagon and learn about the China market.
For B2C businesses, there’s significant untapped potential for Malaysian products, especially with unique online promotions such as ”Malaysian Week”, organised by Alibaba. Chinese consumers, even from 2nd and 3rd tier cities, have a hunger for foreign products as they perceive them as being of better quality, good value for money and subject to stringent safety protocols. With the growth of cross-border e-commerce and an increasing number of payment gateways, purchasing is increasingly seamless and borderless. Even mature companies need to stay on top of new trends to wisely develop their marketing strategies.
For B2B businesses, there are huge opportunities. Chinese companies are growing their trade with Malaysia. During the first five months of 2018, bilateral trade grew 14.7 percent from the previous year to 42.7 billion USD. More and more Chinese companies will require localised business knowledge, professional services and local products. This is how Malaysian B2B businesses can grow and build strategic partnerships with Chinese enterprises.
Knowing modern Chinese consumers is also essential for small local brands and shops, even if there are no plans to enter China this year. Malaysia is already familiar with Mainland China and its people. Millions of Chinese tourists come to Malaysia each year and the numbers are increasing. Did you know that in January 2018 alone, the number of Chinese tourists rose 70 percent from the year before? (refer to source below) And that Malaysia is Alipay’s ninth largest market, ahead of the US? (refer to source below)
Don’t miss your chance to explore new opportunities for your business by getting to know Chinese consumers better. Join us now to master China’s social media landscape! You will learn how to work with Chinese consumers, tourists and businesses a lot better. You will understand China’s unique digital landscape as well as its rapidly changing social media world, and learn how to use them to reach your audience in effective ways.
Together, we will dive into WeChat, Weibo and live streaming platforms like Douyin/Tik Tok and by the end of the two days, you’ll be a China marketing expert too. It’s going to propel your knowledge, skills and business acumen and push your career and business forward.
Sources taken from:
Travel168
The Star Malaysia
For registration enquiries, contact us at event.info@marketing-interactive.com
Tel: +65 6423 0329
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Malaysia 2 Day Masterclass Details
24 – 25 June, 2019 . (9am – 4.30pm)
Berjaya Times Square Hotel, Kuala Lumpur
Malaysia Masterclass Day 1 Details
| WORKSHOP DAY 1 (MALAYSIA) | |
| 08 30 | Registration |
| 08 50 | Welcome note |
| 09 00 | Speed networking/ Warm-Up.15 minutes for delegates to get to know each other + Group Photo Time |
| 09 15 |
China Market, Consumers & Digital Trends
|
| 11 00 | Morning break |
| 11 15 |
WeChat – A 360° Understanding of China’s Most Powerful Social Media Platform
|
| 13 00 | Lunch |
| 14 15 |
Weibo – Winning on Weibo
|
| 15 45 | Afternoon break |
| 16 00 | Project discussions + Day 1 summary |
Malaysia Masterclass Day 2 Details
|
|
WORKSHOP DAY 2 (MALAYSIA) |
|
08 30 |
Registration |
|
09 00 |
Summary of Day 1 + Day 2 introduction |
|
09 15 |
Social Media Campaigns and Chinese Key Opinion Leaders (KOLs) – How to Run Effective SMM Campaigns
|
|
11 00 |
Morning break |
|
11 15 |
How to Reach and Attract the Chinese Tourists in Malaysia
|
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1300 |
Lunch |
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14 00 |
What’s Next in China’s Digital Space a) Looking Beyond Weibo and WeChat
b) How Technology is Setting a New Reality in China and the World
|
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15 30 |
Afternoon break |
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15 45 |
Fireside Chat & Project Discussion
|
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16 30 |
Day 2 summary and final Q&A |
|
17 00 |
End |
Berjaya Times Square Hotel, Kuala Lumpur
1, Jalan Imbi, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
For those attending the workshop, please proceed to: