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Malaysia Masterclass Details

Berjaya Times Square Hotel, Kuala Lumpur

24 – 25 June 2019 (Sold out!)

Do you know that Malaysia is one of the fastest-growing exporters to China on cross-border platforms? So if you want to grow your business, this is just the right time to jump on the bandwagon and learn about the China market.

For B2C businesses, there’s significant untapped potential for Malaysian products, especially with unique online promotions such as ”Malaysian Week”, organised by Alibaba. Chinese consumers, even from 2nd and 3rd tier cities, have a hunger for foreign products as they perceive them as being of better quality, good value for money and subject to stringent safety protocols. With the growth of cross-border e-commerce and an increasing number of payment gateways, purchasing is increasingly seamless and borderless. Even mature companies need to stay on top of new trends to wisely develop their marketing strategies.

For B2B businesses, there are huge opportunities. Chinese companies are growing their trade with Malaysia. During the first five months of 2018, bilateral trade grew 14.7 percent from the previous year to 42.7 billion USD. More and more Chinese companies will require localised business knowledge, professional services and local products. This is how Malaysian B2B businesses can grow and build strategic partnerships with Chinese enterprises.

Knowing modern Chinese consumers is also essential for small local brands and shops, even if there are no plans to enter China this year. Malaysia is already familiar with Mainland China and its people. Millions of Chinese tourists come to Malaysia each year and the numbers are increasing. Did you know that in January 2018 alone, the number of Chinese tourists rose 70 percent from the year before? (refer to source below) And that Malaysia is Alipay’s ninth largest market, ahead of the US? (refer to source below)

Don’t miss your chance to explore new opportunities for your business by getting to know Chinese consumers better. Join us now to master China’s social media landscape! You will learn how to work with Chinese consumers, tourists and businesses a lot better. You will understand China’s unique digital landscape as well as its rapidly changing social media world, and learn how to use them to reach your audience in effective ways.

Together, we will dive into WeChat, Weibo and live streaming platforms like Douyin/Tik Tok and by the end of the two days, you’ll be a China marketing expert too. It’s going to propel your knowledge, skills and business acumen and push your career and business forward.

Sources taken from:
The Star Malaysia

For registration enquiries, contact us at
Tel: +65 6423 0329

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Malaysia 2 Day Masterclass Details

24 – 25 June, 2019 . (9am – 4.30pm)
Berjaya Times Square Hotel, Kuala Lumpur

Malaysia Masterclass Day 1 Details

08 30 Registration
08 50 Welcome note
09 00 Speed networking/ Warm-Up.15 minutes for delegates to get to know each other + Group Photo Time
09 15

China Market, Consumers & Digital Trends

  • Overview of the China market
  • Modern Chinese consumers overview (1st, 2nd and 3rd tier cities)
  • Most desired product categories and reasons behind it
  • Overview of China’s marketing & sales channels
  • Group activity: Understanding China
  • Q&A with Ashley
11 00 Morning break
11 15

WeChat – A 360° Understanding of China’s Most Powerful Social Media Platform

  • Overview of WeChat: messaging, groups, official accounts and payments
  • Driving followers to your WeChat
  • How to launch effective WeChat campaigns and what kind of content works
  • WeChat advertising options
  • Introduction to the WeChat mini programs
  • Cases and best practices from B2C and B2B industries
  • Q&A with Ashley
13 00 Lunch
14 15

Weibo – Winning on Weibo

  • Overview of Weibo for marketing
  • Weibo customization
  • Developing a solid content strategy: the 4-1-1 rule
  • Followers acquisition and development
  • Weibo’s newest features and future of the platform
  • Cases and best practices from B2C and B2B industries
  • Q&A with Ashley
15 45 Afternoon break
16 00 Project discussions + Day 1 summary

Malaysia Masterclass Day 2 Details



08 30


09 00

Summary of Day 1 + Day 2 introduction

09 15

Social Media Campaigns and Chinese Key Opinion Leaders (KOLs) – How to Run Effective SMM Campaigns

  • Strategise your campaign, set realistic budgets and KPIs
  • WeChat & Weibo campaign rules to watch out for
  • 3 types of campaigns that work on Chinese social media
  • Step-by-step guide to launch an effective campaign
  • Q&A with Ashley
  • Overview of KOL industry in China: 4 types of Chinese KOLs
  • Find and audit your KOLs before promotion
  • How much will you pay?
  • 5 steps to an effective KOL promotion
  • Group Activity: Becoming the campaigns guru and KOLs master
  • Q&A with Ashley

11 00

Morning break

11 15

How to Reach and Attract the Chinese Tourists in Malaysia

  • Chinese tourist industry overview for marketers
  • Modern Chinese tourists: what do they want and how to sell it to them
  • Best way to market to travelling Chinese: KOLs, cross border ads, WOM
  • Is your shop ready? 3 things you can do now to double your sales from the Chinese tourists
  • Group Activity: Create your own China tourists strategy
  • Q&A with Ashley



14 00

What’s Next in China’s Digital Space

a)     Looking Beyond Weibo and WeChat

  • Introduction to short video, forums and live streaming industry in China
  • Cheaper alternative to major platforms: Douyin & Bilibili
  • How to leverage the boom: China’s hottest Toutiao
  • B2B marketing in China: discover Zhihu, Douban and Baidu Zhidao
  • Group Activity: Experience the difference

b)     How Technology is Setting a New Reality in China and the World

  • Overview of Alibaba’s new retail, JD’s unbounded retail and Tencent’s smart retail
  • 3 trends you can’t miss: retail as entertainment, unified channel, gamification
  • The future is now: pop-up stores, LST retail integrated, merging social media & retail
  • Cases and best practices from B2C and B2B industries

15 30

Afternoon break

15 45

Fireside Chat & Project Discussion

  • How to decide on objectives and KPIs, set budget and calculate ROI for China
  • Review and discuss one real case/project from the audience

16 30

Day 2 summary and final Q&A

17 00


Berjaya Times Square Hotel, Kuala Lumpur

1, Jalan Imbi, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

For those attending the workshop, please proceed to:

Berjaya Times Square hotel, Kuala Lumpur
Manhattan V room

1, Jalan Imbi, Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

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