- World’s #1 China marketing vlogger: www.youtube.com/c/AshleyTalksChina.
- Over 12 years of professional experience in mainland China and Hong Kong
- A member of Alibaba’s Global Influencer Entourage
- Works directly with a Tencent core founder
- Fluent in Mandarin, Russian, German and English
- Written for and featured in China Daily, Forbes, CNBC, Huffington Post, SCMP, Technode, Asia Times and more
- Author of two #1 International Amazon bestsellers about marketing in China: “Unlocking the World’s Largest E-Market: a Guide to Selling on Chinese Social Media” and “Digital China: Working with Bloggers, Influencers and KOLs”.
Tapping the Market
Gain a deep understanding of the China eMarket and how to use social/digital marketing to tap into the market
Habits & Trends
Understand the habits and trends of the modern Chinese consumer
Form an in-depth understanding of the China digital media landscape and how it is different from the rest of Asia
Updates On China’s Tech Giants
Updates on China’s major digital platforms such as WeChat, Weibo, Alibaba, Tencent etc
Get Familiar With More China Digital Platforms
There’s more to China’s digital space than just WeChat, Weibo and Alibaba. Learn about MiaoPai, Yizhibo, Douyin, Yinke, Bilibili, Toutiao and more.
Key Opinion Leaders
Understand the importance of engaging different types of China KOLs to influence consumers at different stages of decision making. Learn how and how much to pay them to run effective social media marketing campaigns.
Target and Reach
Learn how to reach and attract Chinese tourists and consumers to your business’ product/service offerings
How You Can Benefit
From Novice to Expert
- Become your organisation’s China marketing expert as not many have the knowledge and expertise
- Gain insights into the future of digital/social media marketing, as China is leading in this respect
- Receive a certificate from one of the top China Digital Marketing masterclasses, which would greatly aid your career development
- Interact with and ask for guidance from one of the world’s top China marketing experts in close proximity
How Your Company Can Benefit
- Better understand China’s ecosystem and how to navigate it
- Your management will be able to understand the budget required to do marketing in China and the best way to distribute it across different channels
- Manage agencies, subsidiaries and other outsourcing partners in China better, as you will have a deep knowledge of China, and won’t be easily fooled
- Save money and avoid entering the market in the wrong way or doing the wrong type of marketing in China
A Message From Ashley
Ashley talks about the great opportunities for Australian and New Zealand businesses to be marketed to China businesses, tourists, consumers, investors and students. She also tells you why you should attend this 2-day training.
Who Should Attend
It doesn’t matter if you have basic, intermediate or advanced knowledge of China Digital Media – there is so much to learn from this Masterclass!
The masterclass is relevant to both B2B and B2C businesses.
Any business professional, including but not limited to business owners, Agencies, SME & entrepreneurs, sales & marketing, sales & distribution, digital marketers, e-commerce managers, web managers, IT professionals who want to:
- Bring in Chinese consumers, tourists, students and investors to your country.
- Bring online stores cross border
- Bring your products and services into the China e-commerce space and market
- Create awareness and demand for your goods, services, properties and education opportunities to the China market
- Attract Chinese consumers already visiting and living in your country
You cannot afford to miss this rare chance to learn from the world’s #1 China marketing blogger and best-selling author of “Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media” especially if you are from these industries: Tourism, Travel, Retail, Hospitality, the government sector and more.
Here’s what the attendees from the Malaysia and Singapore Masterclass had to say:
"Good sharing of channels, how to reach to Chinese audience and tracking efficiency"
Chief Marketing Officer
AirAsia BIG Loyalty
"Ashley has great understanding of China social media insights and also Chinese consumers’ behaviour on social media"
"Very good training to understand the current trends in China which would help the team. The workshop has also opened my mind to think of more ideas."
Senior Manager Group Branding
"I was inspired and impressed by Ashley on the potential and opportunities in China Market. I thought I knew a lot about the market, but Ashley shared even more that I never knew!"
Senior Executive Social Media
"Awesome workshop! Resourceful and useful insights from Ashley. Learned a lot that would benefit my work. Useful ideas and recommendations – definitely going to share with my China team!"
Assistant Manager Digital Marketing
"It was a great learning experience from Ashley given her knowledge and exposure in China and other countries. Truly a good eye opener to China / Chinese culture and its amazing technology, especially on their social media. You can do almost everything through Wechat and Weibo. Ashley is also a great facilitator!"
Manager Group Branding & Communications
"It was excellent throughout - intense learning. Good interactions, great vibes, fantastic energy from the workshop. I definitely gained so many insights on China that are very actionable! "
Saatchi and Saatchi
"The workshop was informatively and immensely useful and relevant."
"Ashley has made understanding the China digital landscape as simple and clear as possible. Topline dissection of each medium & how to plan campaigns are highly useful. Extensive knowledge provided - only challenge is to pick what's relevant for execution."
"The trainer is very knowledgeable and shares her real-life experiences. She is lively and engaging which makes the workshop rather interesting."
Angeline Germaine Kwek
"Useful workshop providing new information which can be shared with HQ PR team to improve social media and its approach. Really good trainer knowing her subject."
RIU Hotels and Resorts
"The Workshop has enlightened me on China marketing especially in the area of Wechat and Weibo which we are not familiar with."
Science Centre Singapore
"Good content shared. Clear and knowledgeable speaker with good energy. Good examples shared during the slides."
OPPORTUNITIES FOR AUSTRALIA / NEW ZEALAND
It’s no secret that China is one of the largest and the most important export destinations for Australia and New Zealand companies.
For B2C companies, with rising interest in certified, reliable, healthy products, food, educational offerings, healthcare solutions and others are rapidly finding their place in the hearts of Chinese consumers. With the growth of cross-border e-commerce and payment gateways, purchasing processes are faster, easier and borderless. But there shouldn’t be any illusion that a good product by itself will generate sales. It doesn’t matter if you’re a newcomer or a mature company, knowing new trends, understanding your potential consumers and being on top of emerging technologies is a must to grow your brand in China.
For B2B businesses, it’s not only Australia and New Zealand companies that want to move into the Chinese market. Chinese companies also want to grow their businesses in the Australia and New Zealand market and in the wider region. They will require localised business knowledge, professional services and products, and this presents a huge opportunity for B2B businesses to grow through strategic partnerships with Chinese enterprises.
Are you a small local company dreaming about China? Every year Australia and New Zealand attracts millions of tourists and in 2018, China alone accounted for 52% of the growth in international visitor spending, with an increase of $1.3 billion to $10.9 billion. So this is your chance to jump on the bandwagon and expand your business horizons! Even small local brands and shops can work effectively with Chinese consumers. Want to know how? We will tell you everything you need to know at our in-depth training. Join us now to master China’s social media landscape!
Sydney Masterclass Agenda
Coming Soon to Sydney, Australia in 2020
Sydney Masterclass Day 1 Details
|WORKSHOP DAY 1 (Sydney)|
The China market, consumers & digital trends
WeChat – A 360° understanding of China’s most powerful social media platform
Weibo – Winning on Weibo
Looking beyond Weibo and WeChat
|17:00||Day 1 summary and final Q&A|
Sydney Masterclass Day 2 Details
|WORKSHOP DAY 2 (Sydney)|
Social media campaigns and Chinese Key Opinion Leaders (KOLs) – How to run effective SMM campaigns
How to reach and attract Chinese tourists in Australia
How to build an effective CRM for China
How technology is setting a new reality in China and the world
|17:00||Day 2 summary and final Q&A|
More of Ashley’s Video Blog
Ashley Talks Supercut Episode 1 features a day in my life.
Six Common Mistakes that Brands Make on Social Media
Misconceptions about WeChat and Weibo
1 min 42 sec
Entry Strategies for Cross Border E-commerce
10 min 46 Sec
Where and when will the masterclass be held?
- Sydney, Australia 2020
Masterclass will begin at 9.00am, with registration starting from 8.30am.
What’s the schedule?
View the agenda here
Is this masterclass suitable for me?
Yes. Anyone can attend and benefit from this masterclass as long as you’re keen on learning more about China’s eMarket and how to attract Chinese consumers.
Who’s the trainer? How many trainers will there be?
The 2-day masterclass will be conducted by Ashley Galina Dudarenok
How much does it cost to attend?
Full details on registration here
What payment modes are there?
Following forms of payment are accepted: American Express, Visa, Mastercard.
Your registration is confirmed and completed only after payment.
If you require payment by wire transfer, please drop us an email at event.info[at]marketing-interactive.com (replace at with @).
What is included in the 2-day masterclass registration fee?
Your registration fee covers the following::
- 2 full-day access pass
- AM/PM Refreshment Breaks, Networking Luncheon
- Certification of Participation*
- Workshop materials upon completion of online post-masterclass survey
eCertificate of participation
Upon successfully participating in 15 hours of training on digital marketing in China by Ashley Galina Dudarenok and MARKETING magazine, you will receive an e-certificate of participation.
Is it free seating?
Yes, it is free seating.
Is there a group discount?
YES! Bring your colleagues and friends – China Digital Marketing workshop is open to anyone who is interested in entering the Chinese market or in attracting the Chinese consumer. Just take note of the Group Registration rules:
- Group discounts will not apply for introductory launch tickets.
- All members of the group must be registered at the same time. Discounts will not be applied retroactively.
- Group discount rates are not offered on-site.
- Group Registration Rates cannot be combined with any other offers.
Register as a group now
What if I cannot make it for the masterclass? Can I send a substitute?
You may send a substitute or make a replacement up to 1 week before the event. All such requests must be submitted by email to event.info[at]marketing-interactive.com (replace at with @). Requests must be made by the original registrant.
What if I can only make it for 1 day?
Unfortunately, only 2-day passes are sold. If you have special requirements, please drop us an email at event.info[at]marketing-interactive.com (replace at with @).
Do you accept attendees from other countries?
Yes! International attendees are welcomed.
I require a Visa to visit – can you prepare an invitation letter for me for Visa Processing purposes?
Definitely. After you have registered, send us an email requesting for the invitation letter, at event.info[at]marketing-interactive.com (replace at with @) with the information required in the invitation letter.
What is the dress code?
Business casual for all events, we recommend bringing a sweater with you..
Is there free Wi-Fi?
Free Wi-Fi will be provided if the hotel provides it.
Is the food halal?
Special Dietry Requirements & Halal Food
If you require special dietry requirements or Halal Food – please be sure to request from us at firstname.lastname@example.org
Will there be complimentary carpark coupons?
If the hotel provides complimentary car park coupons, it will be made available to you on a first come first served basis.
Will I receive the masterclass materials?
Upon successfully completing the 2-day workshop and a post-event survey, you will receive the masterclass materials alongside an e-certificate of participation.
Can I take photos or videos during the masterclass?
Yes you may take photos discreetly without the use of flash. Video recordings are not permitted.
How can I ask questions during the masterclass?
We like to keep our Masterclasses lively and casual. Feel free to ask questions by raising your hand to signal the trainer. When the trainer is ready to take your questions, he/she will then approach you.
Will I receive event updates?
We will send you periodic emails to update you on the agenda, event happenings and logistics. Please ensure you register with your preferred email address during registration.
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