Singapore Workshop Details

6 – 7 September 2018

  • Singapore Workshop Pricing Table

  • Register Date
  • Maximum Saving
  • Group Discount
  • 2 full-day access pass
  • Breakfast, Lunch, Tea Time
  • eCertificate of Participation
  • Workshop materials
  • VIP Pass Privileges
  • Priority check-in
  • Reserved seating
  • Guaranteed supervision
  • Interaction with Trainer
  • Autographed Book
  • Photo session with speaker

Singapore 2 Day Workshop Details

6 – 7 September 2018 .  (9am – 5.00pm) . Marina Mandarin Hotel, Singapore

Singapore Workshop Day 1 Details
0830 Registration and morning refreshments
0900 Welcome note
0915 China Market, Consumers & Digital Trends

Overview of the China Market

Modern Chinese consumers overview (1st, 2nd and 3rd tier cities)

Most desired product categories and reasons behind it

Overview of China’s marketing & sales channels

Group Activity: understanding China

1030 Break
1045 WeChat – A 360° Understanding of China’s Most Powerful Social Media

Overview of WeChat: messaging, groups, official accounts and payments

How to drive followers to your WeChat

What kind of content works on WeChat

How to launch effective WeChat campaigns

WeChat advertising options

Introduction to the WeChat mini programs

1245 Lunch
1330 Weibo – Winning on Weibo

Overview of Weibo for marketing

Weibo customization

Developing a solid content strategy: the 4-1-1 rule

Followers acquisition and development

Weibo’s newest features and future of the platform

1530 Break
1545 Looking beyond Weibo and WeChat

Introduction to short video, forums and live streaming industry in China

How to win on MiaoPai & Yizhibo

Cheaper alternative to major platforms: Douyin, Yinke, Bilibili & Danmu

How to leverage the boom: China’s hottest Toutiao and Kuaishou

B2B marketing in China: discover Zhihu, Douban and Baidu Zhidao

1700 Day 1 Summary and Final Q&A
Singapore Workshop Day 2 Details
0830 Registration and morning refreshments
0900 Social Media Campaigns And Chinese Key Opinion Leaders (KOLs) – How To Run Effective SMM Campaigns

Strategise your campaign, set realistic budgets and KPIs

WeChat & Weibo campaign rules to watch out for

Three types of campaigns that work on Chinese social

Step-by-step guide to launch an effective campaign

Overview of KOL industry in China: four types of Chinese KOLs

What are Shuijun and how to avoid them

Find and audit your KOLs before promotion

5 steps to an effective KOL promotion

Group Activity: Becoming the campaigns guru and KOLs master

1045 Break
1100 How to reach and attract the Chinese tourist in Singapore

Chinese tourist industry overview for marketers

Modern Chinese tourists: what do they want and how to sell it to them

Best way to market to travelling Chinese: KOLs, cross border ads, WOM

Is your shop ready: three things you can do now to double your sales from the Chinese tourists

Group Activity: Create your own China tourist strategy

1245 Lunch
1330 How to build an effective CRM for China

Overview of WeChat and Weibo’s CRM functions

3 steps to build a database of Chinese consumers

How to build CRM loyalty programs that work for China

Why you must have an excellent social CRM and customer service

Deep dive into the best practices

1515 Break
1530 How technology is setting a new reality in China and the world

Overview of Alibaba’s New Retail, JD’s Unbounded Retail and Tencent’s Smart Retail

There trends you can’t miss: retail as entertainment, unified channel, gamification

The future is now: pop-up stores, LST retail integrated, merging social media & retail

1700 Day 2 Summary and Final Q&A

Sign Up as a group to enjoy group discounts.

Workshop starting in








Marina Mandarin Hotel, Singapore

6 Raffles Blvd, Singapore 039594
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